INTRODUCING MKTG.AI: YOUR CREATIVE POWERHOUSE FOR BRANDS

Fuel your marketing strategy with a cutting-edge solution – mktg.ai, the creative operating system that rivals the efficiency of a “Bloomberg Terminal” for marketers.

Centralize, optimize, and perform in real-time with our potent platform. Access and manage all your marketing assets from a single location, driving operational efficiency throughout your marketing ecosystem.

Stay ahead of the competition with mktg.ai’s journey maps, empowering you to fine-tune your marketing strategy and maintain a creative-first approach. Take charge of your marketing performance and embrace success today with mktg.ai!

• Asset Content Management Platform: Designing and developing a platform that enables news agencies and media companies, marketers, agencies, and enterprises to effectively manage their digital assets.
• Design and Coding Tools: Utilizing industry-standard tools such as Sketch, Figma, Adobe Creative Suite, InVision, Bootstrap, Angular, PHP/MySQL, JavaScript, and Python for efficient design and development workflows.
• Cloud Integration: Integrating with major cloud providers like Dropbox, BOX, Google Cloud, and iCloud to seamlessly synchronize assets across platforms.
• Social Media Integration: Enabling easy asset pulling, publishing, sharing, and management across popular social media platforms including Facebook/Meta, Instagram, Twitter, YouTube, and LinkedIn.
• Centralized Hub: Creating a centralized location where marketers, agencies, and enterprises can access and manage their assets, streamlining marketing activities.
• Performance Measurement: Providing real-time performance measurement capabilities to track and analyze the effectiveness of marketing strategies and optimize campaign performance.
• Journey Mapping: Allowing users to create comprehensive journey maps to visualize and optimize the customer journey and enhance marketing strategies.
• Operational Efficiency: Enhancing operational efficiency by providing tools and features that streamline asset management processes, reducing manual effort and improving productivity.
• Competitive Advantage: Empowering brands to stay ahead of the competition by leveraging the platform’s capabilities to optimize marketing strategies and drive business growth
• Personalized Demos: Offering personalized demonstrations to showcase the unique capabilities and potential of the MKTG.AI platform to prospective clients.

RESPONSIBLE FOR DEVELOPINGMODERN, GLOBAL UX/CX PRODUCT DESIGN PRACTICE

As a dynamic and results-driven Global Chief Design Officer, I have a proven track record of building and managing international UX/CX product design teams.

Serving as a strategic visionary, I successfully led a global team of 150+ resources across 7 locations worldwide, focusing on driving excellence in design, development, methodology, and strategy.

My expertise extends from global project management to direct client interaction with industry giants such as Direct TV HBO MX, Netflix MX, FEMSA, Telefonica, Cisco, Hard Rock Hotel Group, Whirlpool, The Home Depot, Santander Bank, Oxxo, Topo Chico, BBVA Bank, Scott’s (makers of Miracle Grow), Vodafone, and others.

In my role as Global Chief Design Officer and Design Authority, I played a key role in building and managing the international UX design practice, reporting directly to the company CEO and CIO.

As a member of the senior management steering and business strategy team, I led an international UX/CX team focused on Cemex’s online portal CEMEX-GO, a B2B construction platform serving 60,000 customers in 29 countries with 250,000+ users processing 30,000 daily transactions.

A significant achievement was the recruitment and development of a global UX/CX design team with 150+ resources in 7 locations worldwide. Starting with 27 unorganized resources, I strategically recruited new individuals to enhance the team’s capabilities and handle the growing project loads, establishing a modern, global design practice for internal and external clients.

I spearheaded initiatives in new Design System, Design Language, approach, UX design strategy thinking, and methods. This included standardizing a universal suite of computer systems based on role and software, introducing “Agile design practice & methodology company sponsored training,” and overseeing global and regional cost centers, practice budgets, and P&L.

Extensive travel to on-site company offices allowed me to build relationships, unify teams, and collaborate with clients. I played a crucial role in organizing and leveraging a unified common approach within the practice, ensuring team members and assets were interchangeable across Neoris and CEMEX enterprise.

I also contributed to the development and launch of the highly successful COVID-19 “HealthCheck” platform, overseeing cross-platform architecture and ensuring compliance with accessibility standards. This platform, distributed to over 50,000 CEMEX/Neoris employees and 100,000 client partners, facilitates employee well-being tracking and provides critical information about infection trends at specific locations.

Beyond my corporate responsibilities, I had the distinct honor of being invited as a speaker and educator. Delivering keynote addresses, leading think tanks, and conducting hands-on design workshops, I engaged directly with students, faculty, and industry colleagues to foster a deep appreciation for the nuances of UX design at prestigious institutions globally.

• Global Chief Design Officer & Design Authority: responsible for building and managing international UX design practice. Direct report to company CEO & CIO. Member of SR management steering and business strategy team.
• Lead international UX/CX team: focusing on Cemex’s online portal CEMEX-GO a B2B construction platform serving 60K customers in 29 countries with 250,000+ users processing 30,000 daily transactions.
• Recruited and built global UX/CX design team with150+ resources in 7 locations worldwide: (US, Mexico, Spain, Chile, Argentina, Czech Republic & India). Initially started with 27 unorganized resources recruited new individuals to round-out team in order to handle growing project loads and build a modern, global design practice to provide services to internal and external clients.
• Spearheaded leadership: in new Design System, Design Language, approach, UX design strategy thinking and methods.
• Standardized: universal suite of computer systems based on role and software; Adobe Creative Suite, Sketch/Figma, XD, Zepplin, Monday.com Google Docs, Visual Studio on Mac OS for design and Windows or Linux for development.
• Extensive travel: to on-site company offices to build relationships and unify team and work with company clients.
• Recognized and placed directors: and country managers to organized & leverage a unified common approach within the practice so that team members, assets development were interchangeable across the Neoris & CEMEX enterprise.
• Introduced “Agile design practice & methodology: company sponsored training” to implement a globally unified and cohesive approach streamlining and unifying practice while supporting role based/career path based advancement.