Design & Architecture for Volcom's first commerce web destination

Volcom needed to develop it’s first online commerce destination in which to sell its action sports apparel and a new venture, Volcom Entertainment. They needed a flexible layout and architecture in which to promote its brand in a way that maintained it’s street authenticity but offered modern commerce feature expected by online shoppers.


I was responsible for the overall architecture, design and strategy.

About Volcom

Volcom is a lifestyle brand that designs, markets, and distributes boardsports-oriented products. The company primarily produces clothing, footwear, accessories, and related products for young men and women.

My Responsibilities

I was responsible for leading brainstorming sessions, information architecture, UI/UX as well as hand-on graphic design and web design. I designed and developed everything from, Journey Maps, high-level site maps, detailed wireframes to fully realized user interface designs.

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