NBC Biggest Looser
Web, Mobile & Native iOS ExperienceThe Biggest Loser is an American competition reality show that debuted on NBC on October 19, 2004. The show features obese or overweight contestants competing to win a cash prize by losing the highest percentage of weight relative to their initial weight.
I was responsible for digital asset creation, creative direction and UX strategy for table, smartphone and desktop application
A new, responsive & unified web experience for NBC’s hit
televisions show “Biggest Looser”
About NBC’s Biggest Looser
The Biggest Loser is an American competition reality show that debuted on NBC on October 19, 2004. The show features obese or overweight contestants competing to win a cash prize by losing the highest percentage of weight relative to their initial weight.
Stakeholder: Media One for NBC Universal
This project is handled by Media One Studios, based in New York City and San Francisco. For more information about the team, visit [Media One Studios](https://www.mediaonestudios.com/team/) and I reported directly to the company CEO Julia Miller..
Responible for digital asset creation, creative direction and UX strategy for table, smartphone and desktop application.
Principal IA UI/UX Strategy & Design
Creative Direction
Hands-on UX/UI Design
Mobile Design
Stakeholders Interviews, Requirements Gathering, User Personas, Moodboards, Sketching, Wire Frames, Site Maps, Style & Design Guide’s, Design Comps, Prototype, Final High-fidelity Assets, Presentation Assets
Photoshop, Illustrator, XD & InDesign
Sketch, Invision
Keynote
Acomplishments
- Consulting engagement to design and develop new responsive framework and design for NBC Universal’s hit television program “Biggest Looser, 1,000,000,000 lbs. Weigh Loss Challenge”
- Designed all mobile and table screens
- Designed all social media engagement assets
- Hands on design of web and e-commerce development
- Mobile and tablet designs
- Broadcast motion graphics
- Web application design
- Book cover design
- Site maps, wireframes, pixel-perfect asset creation
Examples
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