magic johnson

Fundamentals Of Basketball Commerce & Brand ID

Magic Johnson Presents the Fundamentals of Basketball is the most comprehensive basketball instructional video training course on the market. It included an all-star team including Magic Johnson, Kareem Abdul-Jabbar, Carmelo Anthony, Amare Stou-demire, Diana Taurasi, Richard “Rip” Hamilton, Kenny Smith

I was responsible for digital asset creation, creative direction and UX strategy for a highly interactive web-experience unlike any other.

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About The Fundamentals Of Basketball with Magic Johnson

Magic Johnson Presents the Fundamentals of Basketball is the most comprehensive basketball instructional video on the market. Packed with two hours of skills, drills and expert instruction, this program will help you to become a better ball player. Learn and practice from the games best including:

Magic Johnson, Kareem Abdul-Jabbar, Carmelo Anthony, Amare Stou-demire, Diana Taurasi, Richard “Rip” Hamilton, Kenny Smith and Gary McKnight California’s legendary High School Coach.

My Responsibilities

I was responsible for leading brainstorming sessions, all creative direction, information architecture, UI/UX as well as hand-on graphic design and web development. I designed and developed everything from , journey maps, high-level site maps, detailed wireframes to fully realized user interface designs and hands on coding of both am enterprise level e-commerce site and rich-media promotional site in Adobe Flex/Flash delivering both hard assets to the development of advanced style sheets.

A few quick stats regarding my work Magic Johnson:

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Complete ID

Hands-on creative development and direction of all digital and hard assets. This included both web design, package design, corporate ID, Logo and advertising collateral.

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Web Development

Hands on design, development of highly interactive promotional web site integrated with an enterprise level e-commerce system developed in Adobe FLEX.

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e-Commerce

Hands on design, development of enterprise level e-commerce system. System included features including, coupons, single-sign-on, currency conversions, shipment tracking, inventory tracking and control and many other features.

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Site Map & Wire Frames

Developed all the pre-production planning materials, including business & functional requirements, site maps and wire-frames as well as all interface design, data-base table design, style guides and transactional interfaces.