NYC Alliance

Enterprise B2B, Corporate ID, Responsive Web Solutions

I engaged by NYC Alliance to create a complete corporate online digital strategy. From designing a new corporate web site, B2B e-commerce destination for it’s partners, to a full corporate identity program to bring the company a fresh, current and new look.

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case study

A new, responsive & unified web experience promoting the company’s global apparel manufacturing capabilities.

About NYC Allinace

NYC Alliance is a multi-tiered product centric apparel company with annual revenues of over 350 million a year. Their tiers of business are based on a Good, Better, Best philosophy. NYC Alliance continues to adapt their business profile and product offerings through their parent company’s state of the art factories worldwide.

NYC Alliance’s success thrives on their ability to impact the global supply chain from outstanding in-house design, sourcing the finest raw materials, excellence in manufacturing, rounded out with cost effective distribution and delivery to their retail partners which include, Macy’s, Target, Walmart, MARMAXX, TJ Max, Robinson’s May, Catherine Malandrino and others

Role

Principal IA UI/UX Strategy & Design

Creative Direction / Art Direction

Hands-on UX/UI Design

Front End Programming

DELIVERABLE

Competitive Benchmark/Landscape Study, Stakeholders Interviews, Requirements Gathering, User Personas, Moodboards, Sketching, Wire Frames, Site Maps, Style & Design Guide’s, Design Comps, Prototype, Final High-fidelity Assets, Website Application Framework, Presentation Assets, Original Onsite Editorial Photography

Tools

Adobe Creative Suite:
Photoshop, Illustrator, XD & InDesign

Sketch / Invision

Coda / Pingrow
Bootstrap 3 / Angular 2 / HTML 5 / CSS3

Keynote

challenge

Redesign the home page of all sites under existing architectures.
Visually refresh the design of prioritized key pages.

Consolidate existing sites into a unified site and single navigation.
Visually refresh and implement all pages leveraging an established style guide and pattern library.

Define the pillars of the web transformation, using Advisory as the lens.
Design and implement transformative features of the vision, aligning with business objectives and digital initiatives.

Solution

I was engaged by NYC Alliance to create a complete corporate online digital strategy. From designing a new corporate web site, B2B e-commerce destination for it’s partners, to a full corporate identity program to bring the company a fresh, current and new look. I was responsible for all creative direction, information architecture, UI/UX as well as hand-on graphic design and web development.

I designed and developed everything from high-level site maps, detailed wire-frames to fully realized user interface designs delivering both hard assets to the development of advanced style sheets. I was also responsible for designing all corporate ID, corporate collateral as well as presentation materials for client sales pitches and materials. I reported directly to the CEO and Managing Director of the company.

Acomplishments

Contract to develop companies new corporate web site and B2B e-commerce portal as well as an integrated corporate ID using Adobe Creative suite producing AI, PSD and InDesign assets
Worked with cross functional teams within the organization to develop requirements, both business and functional specification
Worked closely with companies marketing and sales units and manufacturing arm to integrate web solutions between the United States and China
Developed a suite of logos and integrated brand marks for the companies 14 individual apparel lines. This included logos, hang-tags, post-cards and marketing templates for online and direct mail and more
Developed new social media and SEO strategy which was integrated with the companies new websites