B&H Photo

E-COMMERCE DESIGN & STRATEGY

B&H required a redesign of it’s e-commerce home page, seo landing pages and sub pages for of all sites under its existing architectures. A visual design refresh of prioritized key pages. Consolidation of existing sites into a unified site and single navigation structure. A visual refresh implemented across all pages leveraging and establishing a new style guide and pattern library.

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case study

A new, responsive & unified web experience across the company’s web properties.

About B&H Photo

B&H Photo Video, founded in 1973 and located at 420 Ninth Avenue on the corner of West 34th Street in Manhattan, New York City, is the largest non-chain photo and video equipment store in the United States.

B&H Photo Video targets professional photographers and videographers. Although it is visited by more than 5,000 customers every day from Sunday to Friday, most of the company’s business comes from the Internet and corporate sales. It also runs a warehouse in the Brooklyn Navy Yard located in Williamsburg, Brooklyn. The store carries a wide range of electronics products, with emphasis on professional and specialty photographic equipment.

Role

Principal IA UI/UX Strategy & Design
Creative Direction
Hands-on UX/UI Design
Mobile Design

DELIVERABLE

Competitive Benchmark/Landscape Study, Stakeholders Interviews, Requirements Gathering, User Personas, Moodboards, Sketching, Wire Frames, Site Maps, Style & Design Guide’s, Design Comps, Prototype, Final High-fidelity Assets, Presentation Assets

Tools

Adobe Creative Suite:
Photoshop, Illustrator, XD & InDesign

Sketch, Invision

Keynote

challenge

Redesign the home page of all sites under existing architectures.
Visually refresh the design of prioritized key pages.

Solution

Responsible for creative direction, information architecture, UI/UX design and strategy as well as hands-on graphic design and web development in producing a new, responsive and mobile first e-commerce system.