Guardian Life

Online Interface Design & UX Strategy

Guardian Life required a redesign of the home pages of all sites under its existing architectures. A visual design refresh of prioritized key pages. Consolidation of existing sites into a unified site and single navigation structure. A visual refresh implemented across all pages leveraging an established style guide and pattern library.

In addition details design specifications and styled to be distributed enterprise wide to assure consistent brand messaging, layouts and maintain creative standards.



case study

A new, responsive & unified web experience across the company’s web properties.

About Guardian Life

How does a company get to be over 150 years old, while still staying relevant today? The answer lies in maintaining a strong set of values while keeping its clients’ needs primary in everything they do. As a mutual insurance company, they are owned by their policyholders who share in Guardian’s actual financial results through annual dividends.

Role

Principal IA UI/UX Strategy & Design
Creative Direction
Hands-on UX/UI Design
Mobile Design

DELIVERABLE

Competitive Benchmark/Landscape Study, Stakeholders Interviews, Requirements Gathering, User Personas, Moodboards, Sketching, Wire Frames, Site Maps, Style & Design Guide’s, Design Comps, Prototype, Final High-fidelity Assets, Presentation Assets

Tools

Adobe Creative Suite:
Photoshop, Illustrator, XD & InDesign

Sketch / Invision

Keynote & Powerpoint

challenge

Redesign the home page of all sites under existing architectures.
Visually refresh the design of prioritized key pages.

Consolidate existing sites into a unified site and single navigation.
Visually refresh and implement all pages leveraging an established style guide and pattern library.

Define the pillars of the web transformation, using Advisory as the lens.
Design and implement transformative features of the vision, aligning with business objectives and digital initiatives.

Solution

I developed a new unified web and responsive framework integrated with new online visual signature which enhanced and simplified The Capital Group’s users in navigating a complex system to find the data and information pertinent to them.

Working collaboratively with UX Research, conducting white boarding brainstorming sessions, developing user personas & journey maps enabled me to developed an intuitive, modern experience, which was efficient and effective, validated by in-house UAT and real-time client focus groups.