ZeeTV / Zee Living

Online Interface Design & UX Strategy, Entertainment Portal

Zee TV, the flagship channel of Zee Entertainment Enterprises LTD. with a reach of more than 169 countries and access to more than 670 million viewers globally. Z Living is a leading media brand devoted to showcasing the best healthy lifestyle and wellness programming and content across multiple media platforms, including TV, web, and an on-demand streaming service. From over 50 series on food and fitness to health and life, we strive to offer the world’s largest line-up of first-run, original wellness programming, connecting viewers in a contemporary and accessible manner to the benefits and joys of living a healthy lifestyle.

ZeeTV / Zee Living required an online entertainment portal, a destination for its US/North American subscribers to find programing and associated content.

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case study

A new, online web portal to promote a new cable television network.

About Zee TV / ZeeLiving

Zee TV, the flagship channel of Zee Entertainment Enterprises LTD. with a reach of more than 169 countries and access to more than 670 million viewers globally, Zee TV has created strong brand equity and is the largest media franchise serving the South Asian Diaspora. Zee TV launched in the UK / Europe (1995), the USA (1998), Africa (1998) and is available across five continents. Nearly two decades since its launch, Zee TV has driven the growth of the satellite and cable industry in India. The popularity of Zee arises from its understanding of Indian culture and beliefs which are depicted in its programming.

Z Living is a leading media brand devoted to showcasing the best healthy lifestyle and wellness programming and content across multiple media platforms, including TV, web, and an on-demand streaming service. From over 50 series on food and fitness to health and life, we strive to offer the world’s largest line-up of first-run, original wellness programming, connecting viewers in a contemporary and accessible manner to the benefits and joys of living a healthy lifestyle.

In the U.S., Z Living is available to Cablevision/Optimum (Channel 164), DISH Network (Channel 218), Verizon FiOS (Channel 162), RCN (Channel 226), CGI (Channel 142), and Comcast (Chicago, Channel 389) subscribers, and in San Diego and Atlanta.

Role

Principal IA UI/UX Strategy & Design
Creative Direction
Hands-on UX/UI Design
Mobile Design

DELIVERABLE

Competitive Benchmark/Landscape Study, Stakeholders Interviews, Requirements Gathering, User Personas, Moodboards, Sketching, Wire Frames, Site Maps, Style & Design Guide’s, Design Comps, Prototype, Final High-fidelity Assets, Presentation Assets

Tools

Adobe Creative Suite:
Photoshop, Illustrator, XD & InDesign

Sketch / Invision

Keynote & Powerpoint

challenge

Redesign the home page of all sites under existing architectures.
Visually refresh the design of prioritized key pages.

Consolidate existing sites into a unified site and single navigation.
Visually refresh and implement all pages leveraging an established style guide and pattern library.

Define the pillars of the web transformation, using Advisory as the lens.
Design and implement transformative features of the vision, aligning with business objectives and digital initiatives.

Solution

I designed and developed everything from high-level site maps, detailed wire-frames to fully realized user interface designs delivering both hard assets to the development of advanced style sheets. I reported directly to the Chief Digital Marketing Officer and CEO of the company.

I was responsible for: