Techspace

Online Interface Design & UX Strategy

Techspace (Formally Enfrastructure) required a redesign of its client facing web site to promote its exponential nationwide expansion and easily illustrate it’s robust and flexible office space, shared space offerings.

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case study

A new, responsive & unified web experience promoting the company’s nationwide, leading edge office space and co-working campus’.

About TechSpace (Formally Enfrastructure)

Founded in 1997, TechSpace is the nation’s premier full-service office space facilities and infrastructure provider. We integrate world-class flexible office space, state-of-the-art technology services and business process outsourcing solutions, enabling our customers to focus on their core business.

In June 2002, the California-based company Enfrastructure acquired the New York-based TechSpace, a leading supplier of alternative office space and all-inclusive business services to small and mid-sized companies.

In June 2003, Enfrastructure formally changed its name to TechSpace to reflect the company’s value proposition and leverage the brand awareness built by TechSpace over the years. Expanding gracefully over the years, TechSpace has grown its presence in both the West Coast (Los Angeles and Costa Mesa) and the East Coast – Manhattan. In 2014, TechSpace opened two new locations – San Francisco and New York Flatiron. In 2015, TechSpace announced their 8th location and expansion into a new market – Austin, Texas to open in 2016.

Role

Principal IA UI/UX Strategy & Design

Creative Direction/Art Direction

Hands-on UX/UI Design

Front End Programming

DELIVERABLE

Competitive Benchmark/Landscape Study, Stakeholders Interviews, Requirements Gathering, User Personas, Moodboards, Sketching, Wire Frames, Site Maps, Style & Design Guide’s, Design Comps, Prototype, Final High-fidelity Assets, Website Application Framework, Presentation Assets, Original Onsite Editorial Photography

Tools

Adobe Creative Suite:
Photoshop, Illustrator, XD & InDesign

Sketch / Invision

Coda / Pingrow
Bootstrap 3 / Angular 2 / HTML 5 / CSS3

Keynote

challenge

Redesign the home page of all sites under existing architectures.
Visually refresh the design of prioritized key pages.

Consolidate existing sites into a unified site and single navigation.
Visually refresh and implement all pages leveraging an established style guide and pattern library.

Define the pillars of the web transformation, using Advisory as the lens.
Design and implement transformative features of the vision, aligning with business objectives and digital initiatives.

Solution

I developed a new unified web and responsive framework integrated with new online visual signature which enhanced and simplified Techspace’s innovative product offerings.

Working collaboratively with UX Research, conducting white boarding brainstorming sessions, developing user personas & journey maps enabled me to developed an intuitive, modern experience, which was efficient and effective, validated by in-house UAT and real-time client focus groups.

Acomplishments

Developed all mission critical software applications & business systems for high-tech company incubators centered on physical campuses at this buy.com backed venture (now called TechSpace)
Managing overall UI/UX strategy
Led the development of breakthrough online systems, from Web-enabled CRM to e-commerce applications
Managed all tech partner relationships with companies such as Microsoft, IBM, Avaya and Andersen Consulting
Built the entire creative and software engineering teams, consisting of over 15 professionals; converted these groups into professional services organization, which became the second-leading revenue source in the company
Designed and developed dynamic, FLASH based content system to promote campus partner’s products & services