Guardian Life
Online Interface Design & UX StrategyGuardian Life required a redesign of the home pages of all sites under its existing architectures. A visual design refresh of prioritized key pages. Consolidation of existing sites into a unified site and single navigation structure. A visual refresh implemented across all pages leveraging an established style guide and pattern library.
In addition details design specifications and styled to be distributed enterprise wide to assure consistent brand messaging, layouts and maintain creative standards.
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A new, responsive & unified web experience across the company’s web properties.
About Guardian Life
How does a company get to be over 150 years old, while still staying relevant today? The answer lies in maintaining a strong set of values while keeping its clients’ needs primary in everything they do. As a mutual insurance company, they are owned by their policyholders who share in Guardian’s actual financial results through annual dividends.
Creative Direction
Hands-on UX/UI Design
Mobile Design
Adobe Creative Suite:
Photoshop, Illustrator, XD & InDesign
Sketch / Invision
Keynote & Powerpoint
Redesign the home page of all sites under existing architectures.
Visually refresh the design of prioritized key pages.
Consolidate existing sites into a unified site and single navigation.
Visually refresh and implement all pages leveraging an established style guide and pattern library.
Define the pillars of the web transformation, using Advisory as the lens.
Design and implement transformative features of the vision, aligning with business objectives and digital initiatives.
Working collaboratively with UX Research, conducting white boarding brainstorming sessions, developing user personas & journey maps enabled me to developed an intuitive, modern experience, which was efficient and effective, validated by in-house UAT and real-time client focus groups.
Design Specifications
Home page
Home Section Example
Contact Form Example
Sub Page example
Let’s make something amazing together
Location
111 Bowery, 2nd Floor
New York, NY 10002
Phone/WhatsApp
+1 (936)548-2264
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